BRP teams with Sea Tow, TowBoatUS on promotion
BRP announced a collaborative dealer program for Sea Tow and TowBoatUS. Now through June 30, Sea Tow and TowBoatUS franchises in the United States and Canada can take advantage of this program when...
View ArticleBRP debuts new Evinrude pontoon engines
BRP today unveiled four new Evinrude E-TEC engines — three of which are part of a new line specifically targeting the pontoon market — and updated the look of the entire E-TEC engine lineup, including...
View ArticleDemand drove new Evinrude pontoon series engines
Pontoon buyers want more power. And the fact that a growing number of boaters are buying pontoons has not been lost on at least one engine manufacturer. BRP’s Evinrude E-TEC Pontoon Series outboards,...
View ArticleBRP rolls out Evinrude summer promotion
BRP is running a “Summer Savings Sales Event” for its Evinrude outboards. During the retail promotion, qualified U.S. consumers who purchase and take delivery of eligible loose or package Evinrude...
View ArticleBRP adds new model to Evinrude pontoon engines
BRP is expanding its Evinrude E-TEC Pontoon Series lineup with the Evinrude E-TEC 65 HP model, which will be available early next spring. The Evinrude E-TEC 65 HP Pontoon Series is designed for small...
View ArticleBRP rolls out new Evinrude outboard promotion
BRP announced the “Experience Even More Boat Show Sales Event” for its Evinrude outboard engine brand. During the promotion, which runs through March 31, U.S. consumers who purchase and take delivery...
View ArticleEvinrude signs Fly Gal Ventures personality
Fly-fisher and media personality April Vokey signed on as an Evinrude partner for 2014. Vokey is the founder of Fly Gal Ventures, an operation born out of the workshops she designed to bring...
View ArticleBRP names new CFO among personnel changes
Evinrude and Rotax manufacturer BRP said it changed its upper management to accelerate its growth strategy. Sébastien Martel will take over as chief financial officer for the company, which went public...
View ArticleVIDEO: BRP unveils new Evinrude E-TEC G2 line
Powersport and propulsion system manufacturer BRP admits to being relatively quiet lately in touting its Evinrude brand of outboard engines, but only because it was working on making a big splash with...
View ArticleBRP adds wide range of Evinrude dealers
BRP said it added more than 50 new Evinrude dealers in recent months. The dealers, located as far south as Florida and as far north as Alberta, Canada, will offer the complete lineup of BRP’s Evinrude...
View ArticleEvinrude signs deal with TideWater Boats
Evinrude said its new E-TEC G2 engines will be installed on TideWater Boats. “This really is a natural fit for BRP. The offshore enthusiasts demand performance, efficiency and reliability, all pillars...
View ArticleBRP signs engine deal with SeaVee Boats
BRP’s Evinrude E-TEC G2 outboard engines will be installed on SeaVee Boats’ build-to-order offshore boats ranging from 29 to 43 feet. BRP said the deal with SeaVee enables it to further expand its...
View ArticleBRP rolls out Evinrude boat-show promotion
BRP announced a boat show sales event for its Evinrude outboard engine brand that will continue through March 31. “We’re pleased to announce this incredible offer as we start another exciting boat show...
View ArticleBRP debuts Evinrude spring promotion
BRP announced a “Spring into Action” sales event for its Evinrude outboard engine brand. The promotion runs from April 6 to June 28. “As we head into the long-awaited spring boating season, Evinrude is...
View ArticleBRP signs engine deal with Cobalt Boats
Cobalt Boats’ Marker One Platform Series of deck and pontoon boats will now come equipped with BRP’s Evinrude E-TEC G2 engines. “We’re proud to rig the Marker One Platform Series with the all-new...
View ArticleBRP receives sustainability honor in Wisconsin
BRP’s closed-loop facility water system was awarded a Sustainable Business Award for Sustainable Process by the Wisconsin Sustainable Business Council and Cool Choices. “BRP was a clear favorite of the...
View ArticleBRP adds new Evinrude dealers
BRP added 21 new North American dealers and eight North American boatbuilders to its Evinrude network during the first quarter of fiscal 2016. The company attributes the expansion to the excitement...
View ArticleBRP signs promotional deal with TV fishing host
BRP signed angler and broadcast personality Cyril Chauquet as an Evinrude ambassador. Chauquet is the founder and host of “Wild Catch,” a fast-paced sportfishing and adventure series that follows his...
View ArticleBRP adds boatbuilders and Evinrude dealers
BRP said it added 15 dealers and five boatbuilders in North America during its fiscal second quarter, something the company is chalking up to its award-winning Evinrude E-TEC G2 engine. “We’re very...
View ArticleBRP rolls out Sea-Doo contest
BRP is preparing for the launch of its 2016 Sea-Doo watercraft line by offering a chance at one of five $1,000 prizes for thoughts on what’s next. The 2016 Sea-Doo line will be launched at 10:30 p.m....
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